About Elite Rugby App

Elite Rugby App is a rugby training, coaching, nutrition and recovery platform, available as an iOS app, an Android app and on the web. It takes the way professional rugby teams actually work — periodised gym programming, conditioning blocks, nutrition systems, durability and recovery protocols, skills drills, lineout menus and game plans — and turns it into something a player or a coach can follow day to day, anywhere in the world.

Elite Rugby App launched in January 2024, with its first App Store release on 18 January 2024. It is made by BPM Performance Zone Limited (NZBN 9429051799557), a New Zealand company based in Christchurch, New Zealand, trading as Elite Rugby App.

The method: train like the pros, not like a highlight reel

Most rugby content shows you what elite players do. It rarely shows you the system underneath it — why that session sits on that day, what the week before it looked like, how the load is managed so a player arrives at Saturday able to play. That system is the thing that is hard to get hold of, and it is the thing we build.

So the content is not a library of clips. It is structured programming: position-specific gym programs across in-season, off-season and pre-season; conditioning and speed blocks; nutrition systems (standard, carb cycling and keto) with meal plans; durability testing and recovery protocols; the drill shed; the lineout playbook; 3D animated game plans you can look at from any angle; and rugby-IQ breakdowns of how elite players read the game. Everything is tracked in the app with weekly plans and progress tools, on phone or tablet.

It is built with the people who do it at the top of the game — international players and the strength, conditioning, defence, scrum and coaching staff behind international and Super Rugby programmes. Their names, caps and honours are on the Our Team page, and the reasoning behind what we build is published openly in our free coaching and training guides.

Who it is for

• Club, school, academy and representative players who want the programming and detail used at the professional level, without needing a professional environment to get it.
• Head coaches, assistant coaches and strength-and-conditioning coaches who want session structure, season planning and content their players can learn before they arrive at training.
• Whole teams, clubs, schools and academies, through a separate team plan — see Elite Rugby App for teams and clubs.

If you are not sure where to start, the short quiz builds a personalised roadmap from your position, level and goals.

What it costs

Membership is sold on a monthly or an annual plan, both starting with a free trial, both cancellable online at any time. Current plan names, prices and trial length are on the pricing page, and the billing questions we get asked most are answered on the FAQ page.

The company

Elite Rugby App is a trading name of BPM Performance Zone Limited, NZBN 9429051799557, incorporated in New Zealand and based in Christchurch, New Zealand. The apps are published under the same company name on the Apple App Store and Google Play.

Contact

Email is the fastest way to reach us, and it reaches a person:

For how we handle personal information see the Privacy Policy; for the subscription and cancellation terms see the Terms of Use; and for the limits of coaching content and how to train safely see Health & Safety.